April 21st, 2014 | Comments: 0

A great documentary brings important issues to life in an engaging way that furthers our thoughts, actions and beliefs.

As a video agency and advocate of the power of video, V Strategies is proud to work with Encana Corp. to present a special screening of ‘Switch’, an award winning documentary, this Thursday evening in what is arguably the best theater in Calgary; on the 54th floor of The Bow!

Switch is the first truly balanced energy film, embraced and supported by people all along the energy spectrum – fossil and renewable, academic and environmental. This award winning documentary presents a balanced understanding of our world’s energy situation, connecting everyone to energy use.

Watch the Switch documentary trailer:

A documentary excerpt on Oil:

A documentary excerpt on Natural Gas:

V Strategies Energy Demo:

April 9th, 2014 | Comments: 0

According to an article on Ragan, by 2020 the Internet will be 6 times larger than it is today. That’s a lot of content to consume, and with shorter attention spans, increased distractions, and a more fractured viewing experience, consuming all of that content will be impossible. Audiences will skip right over the masses of generic content out there because our filters will continue to condition us to cut out everything that doesn’t make us stop and think, even if for a moment (and we’re talking seconds). Better content will rise to the top, meaning brands need to recognize the opportunity now. For those who don’t, getting lost in a big sea of generic content awaits.

High value video content is becoming the centrepiece to this opportunity and it will continue to grow and evolve in the coming years along with the ways we experience and view it. By 2017, Cisco predicts that over 69 per cent of the bandwidth of the Internet will stream video.

All too often, great videos that took a lot of time, effort and resources to create, fall off the radar simply because no one considered the audience who was intended to experience it. As the amount of content that is presented to audiences increases, you need to make sure that your videos have clear purpose, and that you develop a content strategy that considers viewers and the digital environment as the key to the opportunity. There is more to a great video than production. It’s the planning and strategy before you turn the camera on, and then enabling it to be easily and meaningfully consumed that will lead to communications success.

We wanted to share this insightful video that plays on the fact that so much video being produced today is generic, without strategy, and without a clear call to action. Great footage is only part of creating a great video. It’s about telling stories and making people lean forward and engage. While this video is a well-done showcase of Dissolve’s offerings, it does bring up the important point that you really should be original when making video lest you end up in that sea called Generic.

Ragan.com article: http://www.ragan.com/Main/Articles/48124.aspx#

March 12th, 2014 | Comments: 0

A brand is a precious thing that is so much more than just colours and fonts. It represents who you are and what you stand for, and must be built and strengthened over time.

Imperial Oil is a company that has stood the test of time by being an innovator while staying true to its values and principles. In a new era of exciting business growth and internal anticipation for the new corporate campus, Imperial recognized that a perception gap existed for how it wanted to be perceived, and how the company is actually perceived by external audiences. It also acknowledged that the branding and logo no longer reflected the diversity and future of the company.

It was time for a new look that would represent Imperial’s strong corporate brand equity, integrity, and high operating standards. The company saw an excellent opportunity to rebrand as an organization that was stronger than ever, and ready for the future.

Imperial has been operating for over 130 years; it needed to make sure its new brand represented where it come from, as well as where the company was headed. We created this video to help Imperial communicate the inspirational message, “let’s move into this new era together”, in a way that evoked emotion and engaged Imperial’s workforce instantaneously in this historical moment!

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March 5th, 2014 | Comments: 0

More and more, audiences want complete video-centric experiences.  For companies, that means it’s no longer just about posting a video on YouTube and hoping it gets watched. There is a holistic experience and promotion plan that needs to be designed around the video to ensure that your content is found in the first place, gets clicked, that your message is understood and gets shared, and that there is a valuable outcome for both sides at the end of it all.

A brave example of this is the new original comedy series titled, “Farmed and Dangerous” from Chipotle Mexican Grill. It explores “the outrageously twisted and utterly unsustainable world of industrial agriculture”.

Here’s the trailer:

While currently only available on Hulu, the 4-episode TV series doesn’t actually include any branding in the show at all. There are Chipotle-branded messages in the commercial breaks, but the concept of the branded content campaign is to create their own original entertainment show that presents its own messages integrated into the plot and rhetoric of the show. It’s a way for them to compete against bigger chains’ advertising budget and gain publicity for doing something so out of the ordinary for the industry.

To round out the experience, Chipotle has also created a YouTube channel dedicated to the show that includes introductions to characters and a Discussion tab for fans to talk about the show, and hopefully, Chipotle. It doesn’t even have the episodes of the show uploaded and the channel has over a million views: http://www.youtube.com/user/farmedanddangerous

There is also a business website for the villainous corporation of the show, Animoil Global: http://www.animoil.com/ and a website that shares music from the show, behind the scenes footage and show trivia: http://farmedanddangerous.com/

Being the first in your industry to step out on a ledge can be scary, but giving your creative team the room to develop and implement big ideas could take your business farther than you ever imagined.

February 19th, 2014 | Comments: 0

The First Day: it is something that every one of us has faced. The first day at a new job can be an overwhelming experience. Worries can include making the right impression on coworkers, understanding your role in the business, or just finding the kitchen. For new employees with more experience, there may be doubts that leaving their prior position was the right move, or that they are the right person for this new job.

A proper introduction and employee orientation process are vital to give all new members of the team because it positively influence long term performance and loyalty to the company. It also shows you care about their success, and in turn has a big influence on a new employees’ perception of you. This week we wanted to feature orientation videos as a great tool to help ensure that new hires feel welcome and prepared in their new positions, and to give them the confidence and resources to make an impact within the organization.

Philips North America empowers new employees through opportunity

Central 1 Credit Union animates their business in the ‘Story Of We’