We wanted to go over some reasons why you need a team of dedicated professionals to make a great looking video. Having a video strategy and creative approach is a good place to start, but those efforts can quickly be wasted by not having experienced personnel behind the camera or in the edit suite.
This week we feature videos that really focus on some of the elements that an experienced videographer will be able to adjust for in different environments; all of them important for getting those influential shots. Having specialized team members in all areas of production means you get the best talent and experience at each stage of your video.
The B-roll footage clips throughout this video are good examples of the shots you can get from different vantage points and distances when a videographer utilizes his tools correctly. A videographer will know when it’s appropriate to use a tripod or a variety of other tools when capturing footage.
The Right Lighting
The right lighting can hide or amplify certain things in your shot, and a videographer will use a variety of lights and accessories to bring the best features in a subject. This video is a neat look at how someone’s appearance completely changes with a simple lighting angle modification.
Smooth Grip work
This video is full of great shots made possible by the smooth handling of a Jib. It takes experience to be able to get those vertical and turning shots look smooth and purposeful. An inexperienced person operating a Jib results in jerky movements that take away from the subject matter.
On a set, colour correction is controlled with colour gels or light filters. Using physical color correction filters to “white balance” the shot can maximize the dynamic range of the captured image. This means more flexibility in colour correction performed in post-production. This demo reel shows the before and after results of post-production colour correction.