This week we wanted to talk about ways that you can deliver video to your audiences! YouTube is the number 1 online video platform, but there are so many other options out there that can help you share your content. By considering where your audience is and how they behave, you can choose the best delivery method that will achieve your communications goals. Your audience is in so many more places than just YouTube that it makes sense to share your content in multiple places; this helps you get more eyes on your video, higher engagement, and a higher return on your investment.
Online Delivery Methods
- Website: Your company website is a great contact point because you can direct the call to action and better control the ‘next steps’. Site visitors will stay longer when video is present on a website.
- Vimeo: This is an online community for storing and distributing video content. Vimeo is perfect for showcasing creative projects and professional work, and getting feedback from a talented video-creating community. You can also control privacy settings for individual videos if you only want a select audience to see the content.
- Webcast: You can share live or archived presentations to anyplace with an Internet connection, and control the privacy settings for who can view and participate in your content. This is a cost-effective option for presenting to other individuals who are in different geographic locations. Jetslides, a web-based application provided by V Strategies, allows you to create an interactive presentation experience for your audience. You can synchronise your PowerPoint presentation with your video dialogue, interact with your audience in real time through live chat or emailed questions, provide downloadable documents for your audience to follow along with, and track your audience attendance with our analytics tools. Check it out here: http://jetslides.tv/webcasts/265
- Intranet: if you want to share content internal to your organization, you can share video over your company’s intranet. This way you can reach employees in remote offices without making content public. It can also be a hub where employees can provide feedback on content and increase overall communication within the company.
- Video podcasts (a.k.a. vidcasts or vodcasts): Users ‘subscribe’ to a feed which is then downloaded in chunks by their podcast receiving software. As new instalments are released, the subscriber is notified and can automatically download them and stay up to date. This is a good option if you have consistent content to share and want to grow a loyal subscriber base.
- Vine: Vine is a social media tool owned by Twitter that lets you capture and share 6-second looping videos. The brevity of a vine video is equal to that of tweets; calling for creativity to get your message across succinctly yet efficiently. This is a great way to add to the variety of content that you create to continually engage your audience. Check out our Roundup on Vines here: http://thev.vinc.ca/index.php/2013/03/do-you-vine/
- Instagram: Similar to Vine, users can create and share videos in the Instagram app. There are some key differences that may work to your benefit, depending on the message you want to communicate. Check out our Roundup on Instagram video here: http://thev.vinc.ca/index.php/2013/09/instagrab-your-audiences-attention/
- LinkedIn: Video is still pretty minimal on this platform, but you can be an early adopter and get a handle of what works for you when LinkedIn expands its features (soon we hope). Check out our tips and tricks we talked about on a previous V Roundup: http://thev.vinc.ca/index.php/2013/10/are-you-linkedin-with-your-audience/#sthash.BVfBKxVV
- Daily Motion: As one of the leading sites for sharing videos, Dailymotion attracts over 112 million unique monthly visitors and 2,5 billion videos views worldwide. Millions of videos are available in thematic channels, and videos are formatted for mobile, tablets and connected TV, so you can reach your audience on any device. There are professional accounts with premium content, and user-generated accounts. You can also earn up to 70% revenue on the ads placed before your videos.
- Mobile: Smartphones are the delivery method that your audience always has next to them and are the things your audience feels they can’t imagine leaving home without. This poses a great opportunity, but your video needs to be formatted to play properly on mobile, or tiny screens and choppy playback will just cause frustration and viewer drop-off.
Offline Delivery Methods
- Tablet: Your tablet isn’t just for Candy Crush, it can be a great sales or meetings tool too. Pre-loaded company overview videos or product demo videos will win over prospects and give that visual communication element that increases comprehension. By bringing your own delivery device, you also don’t have to worry about technology issues in a foreign workspace.
- Digital Signage: Video content can be displayed on digital signs to deliver targeted messages in specific locations at specific times. They are easy to setup anywhere your audience is including retail settings, events, or even your own reception area. You can also make them interactive by embedding touch screens, movement detection and image capture, so you can better engage your audience and start a two-way conversation.
- Movie Theatres: This method allows for some geographic and demographic targeting if you can work out a deal with a local movie theatre to pre-roll your content before the movie starts. In Calgary, Canyon Meadows Cinemas offers advertising opportunities (403-278-5531). You’re also catching your audience in an environment when there are minimal competing distractions.
- Video Cards: The V Video Card is an LCD video player that is embedded into your customized direct marketing enclosure, delivering engaging audio and visual presentations to your audience. This is a great tool that combines the communication abilities of text and video and stands out from the competition. Contact us for more information!